Meet the Founder


While living the fast-paced NYC life, Vember Conner began to hear the internal whispers that she was not on her aligned path. Although life was pretty good, she was underwhelmed by the day-to-day and came to the realization she was missing the one thing that drove her forward: purpose. To have purpose, she knew she had to uncover how to express the highest and best of herself and embrace her unique abilities. But before she could do that, she had to define and cultivate her abilities within the context of this purpose she sought.

Eventually, the whispers got louder, and when she hit what she’d later call a “spiritual emergency”,  Vember decided to commit to one year of exploring what a purpose-driven life might look––all while maintaining her corporate career.  Among her many interesting discoveries was the ancient practice of Ayurveda. Vember began studying Ayurveda under world-renowned Ayurvedic Physician, Vaidya (Dr.) Naina Marballi (Ayurvedacharya) and traveled to India to deepen her knowledge. With one foot still in the corporate world, she became a certified Ayurvedic practitioner. Vember started preparing weekly Ayurvedic meals for a small group of clients, writing Ayurvedic Analysis Reports for others, and, through word of mouth, eventually speaking at private clubs and organizations across NYC including Soho House, Ludlow House, and Hub Seventeen. This journey led Vember to the moment where she could define and act on her emerging purpose: bringing beauty, wellness and healing to her own life and that of others. Her purpose now clear, she took yet another year to focus on Ayurvedic beauty, and formulated a small but mighty product line anchored in traditional healing, with the goal of sharing the world of Ayurveda with a wider audience through the lens of balanced and therapeutic beauty. Today, that line is Cāru (pronounced “CHAH-roo”).

Cāru, the Sanskrit word translating to “one who is radiant and graceful (in spirit),” encapsulates the heart of Vember’s philosophy: our inner balance informs how we show up in the world. Following ancient, proven Ayurvedic tradition, each of Cāru’s facial serums are based on an individual’s biological blueprint, or Ayurvedic dosha––Vata, Pitta, and Kapha––which makes up one’s unique physical, emotional, and mental characteristics. The blended scents and ingredients are formulated based on the characteristics of each dosha, also known as a mind-body type, to deliver a rejuvenating visible, youthful glow and a balanced mental state––all without a single drop of synthetic chemicals. By aligning therapeutic skincare with the psyche, Cāru products nourish inner wisdom first, so that individuals can radiate their true beauty outward from within.