Beauty, Inside and Out
Illustration via Ellie Benet Howard
Cāru. More than just a name: the meaning and what we believe.
Cāru, also Charu or चारु, is a word derived from Sanskrit that refers to one who is radiant and graceful. We believe this powerful combination is the heart of true beauty and work with the most amazing ingredients and Ayurveda experts to create serums that give you holistic beauty that is more than skin deep.
Sustaining your beauty requires alignment with your Dosha.
Cāru Face Serums are based on the three Ayurvedic Doshas (energies): Vata, Pitta, and Kapha. The doshas derive from the Five Natural Elements and their related properties. A dosha is your mind-body type and understanding yours helps maintain your beauty, both inside and out. Some of us are a combination of two, and very rarely, some of us are gifted all three doshas in our balanced mental, physical, and emotional traits.
Your #DailyD: beauty, balance, and wellness and your Dinacharya
#DailyD: D stands for Dinacharya, which refers to a daily routine or ritual. Your Dinacharya is highly regarded as an individual's routine for the maintenance of good and proper health.
Photo credit & source: Healthy Ayurveda
While Dinacharya practices have been documented for centuries, they have been revived as the heart of the current Self Care Movement. We find that grounding in a daily practice or ritual is more relevant than ever in today’s fast-paced world. We highlight how to create your #DailyD using Cāru and Ayurvedic practices for beautiful skin and a balanced mind.
How to embrace your Dosha?
Cāru is centered on Ayurvedic principles to create holistic beauty, wellness, and mindfulness. Bring your true beauty to life by discovering your dosha and developing your #DailyD.
Are you a Kapha? Learn More
Are you a Pitta? Learn More
Are you a Vata? Learn More
Please be sure to follow us on Instagram: @caru_nyc for Ayurvedic inspiration and tips on how to embrace your dosha for beauty, inside and out.