Beauty, Inside and Out

In Ayurveda, beauty is defined as the dynamic state of balance between mind, body, and environment. Cāru’s focus is on harmonizing these states in order to achieve glowing skin and mental clarity. Internal wellbeing radiates outward to promote physical beauty and is the foundation in the expression of your individual beauty.
White background with different colored geometric shapes
Illustration via Ellie Benet Howard

Cāru. More than just a name: the meaning and what we believe. 

Cāru, also Charu or चारु, is a word derived from Sanskrit that refers to one who is radiant and graceful. We believe this powerful combination is the heart of true beauty and work with the most amazing ingredients and Ayurveda experts to create serums that give you holistic beauty that is more than skin deep.  

Sustaining your beauty requires alignment with your Dosha. 

Cāru Face Serums are based on the three Ayurvedic Doshas (energies): Vata, Pitta, and Kapha. The doshas derive from the Five Natural Elements and their related properties. A dosha is your mind-body type and understanding yours helps maintain your beauty, both inside and out. Some of us are a combination of two, and very rarely, some of us are gifted all three doshas in our balanced mental, physical, and emotional traits. 

Vata = Space and Air
Pitta = Fire and Water
Kapha = Earth and Water

In creating each Cāru Serum, dosha specific organic ingredients were incorporated into each blend to work in harmony. Discover your Dosha here. (Quiz: Yoga Journal)

Your #DailyD: beauty, balance, and wellness and your Dinacharya 

#DailyD: D stands for Dinacharya, which refers to a daily routine or ritual. Your Dinacharya is highly regarded as an individual's routine for the maintenance of good and proper health.

Graphic showing an example of a Dinacharya, which refers to a daily routine or ritual

Photo credit & source: Healthy Ayurveda 

While Dinacharya practices have been documented for centuries, they have been revived as the heart of the current Self Care Movement. We find that grounding in a daily practice or ritual is more relevant than ever in today’s fast-paced world.  We highlight how to create your #DailyD using Cāru and Ayurvedic practices for beautiful skin and a balanced mind. 

How to embrace your Dosha?

Cāru is centered on Ayurvedic principles to create holistic beauty, wellness, and mindfulness. Bring your true beauty to life by discovering your dosha and developing your #DailyD. 

 

Are you a Kapha? Learn More

Are you a Pitta? Learn More

Are you a Vata? Learn More


Please be sure to follow us on Instagram: 
@caru_nyc for Ayurvedic inspiration and tips on how to embrace your dosha for beauty, inside and out.